Monday, November 03, 2008

Slowdown and the Digital Media

Just as is the question with just about all other industry in today's state of slowdown, so it is with the impact on Digital Media. Will the slowdown in the world economy and the collapse of the US economic order impact the digital media in India? Given the size of the market in India which is about 350 crore rupees, which is a tiny portion of the overall ad spends in the country, it is very unlikely that it is going to be affected. Ad budgets across the other media which are huge will be affected, ad spends will be slashed, and with the smaller budgets this is a good time to experiment with online advertising, so the online market will see good times ahead.

Saturday, November 01, 2008

When the sound and the lights are done with....

Diwali - came and it went. Surprisingly, given the condition of the market in the last few weeks and the general pall of gloom that had descended like an evil dark cloak over the general public, the festivities that one heard around were not as dull as one would have expected. Well, the reports said that the shopping malls ran at half capacity when they should have been bursting at the seams. But the same mood did not seem to reflect in the fireworks department. They were there, in all their noisy glory. Well, maybe a little less than previous years but that probably was more due to the strict timelines imposed than anything else. I guess we as a nation like to be noisy.