Just as is the question with just about all other industry in today's state of slowdown, so it is with the impact on Digital Media. Will the slowdown in the world economy and the collapse of the US economic order impact the digital media in India? Given the size of the market in India which is about 350 crore rupees, which is a tiny portion of the overall ad spends in the country, it is very unlikely that it is going to be affected. Ad budgets across the other media which are huge will be affected, ad spends will be slashed, and with the smaller budgets this is a good time to experiment with online advertising, so the online market will see good times ahead.
No comments:
Post a Comment