Seriously, do they think we are idiots? The ones who come up with all those goofy ads - the ones that make you want to tear your hair out or inflict great amounts of damage around you – you know the ones I’m talking about. You would have to think really long and hard to come up with a reasonable explanation for all those ridiculous promotions polluting the environment. Then of course it becomes crystal clear to you in an inspired “Understanding All Marketing Fundamentals Everywhere” moment and you attribute it all to brand communication, positioning, placement, identification, demographics, behavior and socio-economic targeting, unique selling propositions among a host of other such academic explanations (because that is what the learned ones would do). OK. So if that’s the truth, then that’s the truth. And who am I, an unlearned, marketing-fundamentals-challenged ignoramus, to challenge such a truth? Having accepted that as the basis for giving free license to advertising professionals everywhere to promote brands whichever way they see professionally fit, lets for the moment go back to our opening statement: Seriously, do they think we are idiots?
The answer is ‘Yes’. Well, to be fair, it’s more like they couldn’t care less. For, you don’t matter. Seriously, if you question any aspect of any concept presented in any manner, you automatically are no longer part of the “target group” and if you are not part of that group then your opinion will have as much impact as a fart in a thunderstorm. And opting out of such a group by questioning the sanity of such branding again will have as much impact as the same fart in a thunderstorm. If you don’t believe me, look around you and see how many people walk this planet. We are talking HUGE numbers here. You, I and a thousand others vigorously shaking our heads in disbelief and rolling about on the floor laughing will have as much impact as….you get the picture.
So, as you can see, it doesn’t matter what you and I think. For every you and I, there is a million and two out there who think otherwise. And THAT’S who they are after. As long as they have their goofy undivided attention they don’t give a rat’s ass what you and I think. And you and I can roll on the floor laughing till the cows come home, those goofy ads will continue to pollute the environment around you.
From every channel on every TV set, from every station on every radio, from every billboard on every street, from inside of every page in every magazine and from every shadowy corner you can think off, they will leap out at you and violate your sensibilities in the foulest way imaginable. And if you don’t believe me or have not been subject to this phenomenon then you must live on Mars. To have had the good fortune of not having had goofy ads shower you every third second of your existence, you must be truly blessed - or live on Mars, as the case may be.
But then again this is how the cosmos functions – at least in our corner of the universe. And as long as this is how equations get solved in the larger scheme of things, I, the unlearned, marketing-fundamentals-challenged ignoramus, shall stay away from the scholarly analysis of the existence of goofy ads every where and get on with less complicated pursuits in life.
So, if there be others out there like me...., join in ….and one…and a two….and a three….……
Whitu whitu face dekhe
Dilwa beating fast sasura chance maaare re
Oh Very Happy in my heart Dil Dance maaare re
Dance maaare, dance maaare dil yeh dance maaaare re….
Seriously.
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