For those out there who want to look at another great tool for publishing their work and building a community around it try Scribd.
Scribd is a document-sharing website which allows users to post documents of various formats, and embed them into a web page using its iPaper format. Scribd currently has more than 50 million monthly users and more than 50,000 documents are uploaded daily.
I have used it to publish some of my work. You can view some of my work at http://www.scribd.com/maheshpatwardhan